- The term “marketing” was first used in the late 18th century and originally referred to the process of buying and selling products in a market.
- The average person is estimated to be exposed to thousands of marketing messages every day, from television commercials to online ads, billboards, and product placements.
- The first newspaper advertisement was published in 1704 in a Boston newsletter seeking a buyer for an estate in Oyster Bay, Long Island.
- The Coca-Cola company was responsible for popularizing the modern image of Santa Claus through its holiday advertisements in the 1930s. Before that, Santa Claus was depicted in various ways, including as a thin man in a green coat.
- The world’s first television advertisement aired in the United States on July 1, 1941. It was a 10-second spot for Bulova watches, and it cost $9 to air.
- The phrase “15 minutes of fame” was popularized by artist Andy Warhol, who believed that in the future, everyone would have their 15 minutes of fame through media exposure. This concept has become relevant to marketing and the idea of capturing the public’s attention.
- The famous Nike slogan “Just Do It” was inspired by the last words of a convicted murderer. Gary Gilmore, who was executed in 1977, reportedly said, “Let’s do it” before facing the firing squad.
- In the early 2000s, companies started using “guerrilla marketing” techniques to create unconventional and memorable campaigns. This involved using surprise and unconventional approaches to reach consumers, often in unexpected locations or through unconventional media channels.
- Product placement, the practice of featuring branded products or references in movies, TV shows, and other media, dates back to the late 19th century when cigarette companies started paying to have their products featured in plays.
- The phrase “sex sells” is often attributed to marketing. However, research has shown that while sexual imagery can grab attention, it doesn’t always lead to increased sales. In some cases, it can even have a negative impact on a brand’s reputation.
- In the 1990s, the rise of the internet led to the emergence of viral marketing, which relies on word-of-mouth and social sharing to spread a marketing message. This approach often involves creating entertaining or provocative content that encourages people to share it with others.
- The first email marketing campaign was sent in 1978 by Gary Thuerk, a marketer at Digital Equipment Corporation. The email was sent to 400 recipients and resulted in $13 million in sales.
- The colors used in branding and marketing can have a psychological impact on consumers. For example, red is often associated with excitement and passion, while blue is associated with trust and reliability.
- The average attention span of a human being has been decreasing over the years and is now estimated to be around 8 seconds. This poses a challenge for marketers to capture and retain consumers’ attention in a short amount of time.
