Confused by SEO and SEM? You’re not alone! Here’s the simple explanation:

SEO (Search Engine Optimization): Getting your website found on Google without paying. Think quality content, the right keywords, and a website that’s easy for Google to understand.

SEM (Search Engine Marketing): Paying for ads on search engines. This includes things like pay-per-click (PPC) where you bid on keywords and targeted ads to reach specific audiences.

Why Should You Care?

SEO is like a marathon – it takes time but builds lasting results. SEM is a sprint – it gets you seen fast. You need both for a winning online strategy!

Need help?

828 Solutions can guide you. Contact us for a free consultation!