Would we be stretching the truth if we said that digital advertising has revolutionized marketing? We don’t think so! Its targeting capabilities are awe inspiring and an incredible benefit to businesses of all sizes, who harness this power correctly. We can now achieve unparalleled reach, enabling businesses to connect with a vast online audience, increasing brand visibility and customer engagement. Digital ads are highly customizable, allowing precise targeting based on demographics, interests, and browsing behavior, among others, resulting in more effective campaigns and better ROI. Additionally, analytics offered by digital advertising enable businesses to monitor campaign performance, make data-driven decisions, and optimize strategies for improved results. The downside? Without extensive experience and significant buying power, organizations can find it difficult to navigate, as well as end up overpaying for their advertising. 828 Solutions specializes in digital advertising and putting it to work to reach your goals. Reach out for a complimentary consultation.
Frequently Asked Questions
Examples include display and video ads, native advertising, email marketing, websites, search engines, social media and mobile apps, to name a few. There are incredible new targeting tools to reach specific audiences in ways that make your marketing dollars more effective and efficient.
Most common on Google, search engine advertising involves bidding on keywords relevant to your business. When users search for those keywords, your ad appears at the top or bottom of the results page, depending on preset parameters. You’ve likely heard of Google ads and PPC (Pay Per Click), which are both part of this tool, which can be a very effective and quick way to see results.
Remarketing, also known as retargeting, is a technique that shows targeted ads to users who have previously visited your website or engaged with your brand. It aims to re-engage them and increase conversions. Retargeting can happen from your website, a video or display ad, or even a Google search. While generally inexpensive, retargeting can be highly effective, along with other forms or digital advertising.
The beauty of digital advertising is that it provides various metrics to measure campaign success, such as impressions, clicks, click-through rates (CTRs), conversions, cost per acquisition (CPA), return on ad spend (ROAS), view to completion (VTC) in video, and more.
Commonly confused, organic, in regards to search, refers to non-paid efforts, such as search engine optimization (SEO), content in your website verbiage, website meta tags and even your social presence, which can improve your brand visibility. Paid digital advertising involves paying for ads (Google ads, primarily) to show up as a sponsored ad, often at the top of the page.
Like any other advertising, we’ll create effective ad copy that is concise, compelling, and relevant to your target audience. It will highlight the benefits, evoke emotions, and include a clear call-to-action (CTA) to encourage users to take action.
Where you reach your target audience is much less important than it is with traditional marketing. In fact, reaching them on multiple platforms is much more effective and should be part of your marketing plan whenever budget allows.
Yes, we can create campaigns on digital that can be highly beneficial for your small business that allows you to reach a targeted audience within your budget.